Marketing Program Manager, 360 Services JobIndianapolis, IN
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Why You'll Love This Job
The Marketing Manager, 360 Services is the dedicated marketing owner for all non-ABA service lines, including speech therapy, occupational therapy, tutoring, enrichment programs, and experimental or pilot offerings. This role is responsible for planning and executing service-line-specific marketing strategies that drive awareness, utilization, retention, and enrollment across existing and prospective families.
The role operates as an independent marketing function with ownership of 360-specific channels, campaigns, messaging, automation, SEO strategy, and KPIs, while collaborating closely with ABA Marketing, Operations, and Clinical leaders to support integrated care and cross-referrals.
The role operates as an independent marketing function with ownership of 360-specific channels, campaigns, messaging, automation, SEO strategy, and KPIs, while collaborating closely with ABA Marketing, Operations, and Clinical leaders to support integrated care and cross-referrals.
Responsibilities
- Own annual and quarterly marketing plans specifically for 360 and multidisciplinary services
- Plan and execute campaigns across social media, newsletters, email, content marketing, SEO, and lifecycle automation for 360 audiences
- Maintain clear differentiation between 360 and ABA messaging, value propositions, audiences, and goals
- Support service line expansions and launches of new or pilot programs such as ADHD support groups and enrichment models
- Develop awareness, education, and enrollment strategies for new and evolving service offerings
- Coordinate with Operations and Clinical teams to ensure campaigns support capacity, scheduling, and readiness
- Develop cross-referral campaigns connecting ABA families to appropriate 360 services
- Partner with Operations to support retention, reactivation, and schedule-fill initiatives
- Own parent-facing education materials, engagement content, and lifecycle communications for 360 services
- Lead seasonal and enrollment-based campaigns including after-school, holiday, summer, and back-to-school programs
- Support local events, community outreach, and resource fairs tied to 360 offerings
- Define 360-specific requirements for paid media, SEO, landing pages, and website updates
- Outline writing and design needs for campaigns, content, and service materials
- Funnel digital, web, and creative execution through the Director of Marketing to agencies and contractor resources
- Own 360 marketing KPIs related to engagement, enrollment, utilization, and retention
- Track campaign and lifecycle performance and identify opportunities for optimization
- Share performance insights, learnings, and recommendations with leadership
- Collaborate cross-functionally while remaining accountable for 360 service-line marketing outcomes